31 January 2018

Overcoming Retail Challenges With a Unified Commerce Solution

Microsoft Dynamics 365 for Retail & Episerver Commerce

The promised land of unified commerce is not as far away as many retailers think. There are solutions that can help businesses deliver on new customer expectations without rebuilding.

Many such success stories are built with Microsoft Dynamics 365 for Retail combined with the out-of-the-box integration of Episerver Commerce. Not only does this provide all the ERP and CRM functionalities needed to run modern retail operations, with seamless integration to POS and ecommerce running in the Azure cloud, it’s a platform that helps accelerate and facilitate the path to modern retail success – and differentiation.

The benefits of unified commerce in the cloud

A single commerce platform

Operating within the Microsoft Azure cloud, Episerver Commerce offers a powerful cloud-based CMS and commerce platform to create, manage and individualise digital experiences, backed by personalization and behavioral site search. Retailers can build their online store, extend the experience to their brick and mortar locations, and fulfill from anywhere.

Integration with Dynamics 365 for Retail and CRM

Data for orders, products, pricing and promotions are fully integrated with Dynamics for Retail and customer profiles are shared with Dynamics CRM for a 360-degree view. With a single source for data and unified processes, retailers gain significant efficiencies and the ability to consistently offer customers exceptional experiences across all touchpoints.

Unified shopping experiences

Customers can start shopping online, receive personalized emails based on their interests and visit a store for VIP service from mobile-enabled employees. Customers never have to leave a store disappointed because endless aisle capabilities identify out-of-stock items at the nearest location, and streamlined order fulfillment gives customers the choice to have it shipped or pick-it up.

Create new in-store experiences

Retailers can continually test and grow with new experiences. Mobile shoppers can receive personalized offers when identified in-store, autonomous shoppers can learn about products through interactive kiosks, and enjoy faster checkout through line busting and mobile POS.

Faster time to value

Technically speaking, Episerver Commerce’s out-of-the-box connectors to Microsoft Dynamics lowers costs, risks, and maintenance work. The result is a standout commerce platform with the industry’s lowest TCO, faster time to value and continuous innovation.

Launch new online storefronts

Retailers can compete on a whole new level, leveraging the power of digital to launch new websites for multiple brands, in new markets, in multiple languages, and customize their product offering accordingly. All from a single system, rapidly, efficiently.

Keep up with change

Built on Azure, retailers using the Episerver solution can leverage PowerBI to make informed decisions to enhance customer experiences and optimize operations. In addition, as the landscape continues to take twists and turns, Microsoft continues to innovate and ensure retailers can benefit from the most powerful tools and apps to drive a successful digital business.

Leveling the playing field

Today’s retailers are no longer in the business of just selling products. Serving customers requires a certain level of sophistication. A blend of technology and human interactions to ensure customers are welcomed personally online and in-store, where they can get consistent, valuable product information and access to real-time inventory and availability. Where they can start a purchase on one touchpoint and complete it on another, and where they have options for speedy and affordable fulfillment options.

The future of retail is clear, resistance is futile!

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