Privacy Policy

3.1 Information you provide to us

The information we collect directly from you may include:

• In Person: When you visit a booth, we have at a tradeshow or other similar event, we may ask you certain information while you interact with one of our representatives. This may include contact information, such as your name, company, email address and phone number.
• On our Website: When you fill up one of the forms on the Website, we may ask you to provide your name, email, Organization, size of your organization and phone number.
• Communicating with us: When you contact us to make inquiries or about a customer service question, we collect the content of those communications, and any additional information about the method of communication such as phone, SMS, email, chat, or through social media platforms. For example, if you email us, we will collect your email address, if you send us a text message, we will collect your phone number, and so on.
• Marketing Communications: If you would like to receive marketing communications from us, you may do so by signing up on the Website or during a conference or events. We will ask you to provide your email address or phone number so we can send you marketing materials.

3.2 Information We Collect While You Interact with Us Through Cookies And Other Automatic Data Collection Technologies

As you navigate through and interact with the Website or with our social media pages, we may use cookies or other automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including: details of your visits to the Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website as well as information about your computer and internet connection, including your IP address, operating system, and browser type.

We may also use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). To learn more or to opt-out of tailored advertising please visit Digital Advertising Alliance of Canada Opt-Out Tool for information on how you can opt out of behavioral tracking on this Website and how we respond to web browser signals and other mechanisms that enable consumers to exercise choice about behavioral tracking.

The information we collect automatically is statistical data and does not include Personal Information. However, we may maintain it or associate it with Personal Information we collect in other ways, that you provide to us, or receive from third parties. It helps us to improve the Website and to deliver a better and more personalized service, including by enabling us to: estimate our audience size and usage patterns, store information about your preferences, allowing us to customize the Website according to your individual interests, speed up your searches and recognize you when you return to the Website.

The technologies we use for this automatic data collection may include:
Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts or features of the Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to the Website.

Flash Cookies. Certain features of the Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on the Website. Flash cookies are not managed by the same browser settings that are used for browser cookies. For information about managing your privacy and security settings for Flash cookies, see Choices About How We Use and Disclose Your Information.

Web Beacons. Pages of the Website [and our e-mails] may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that allow us, for example, to count users who have visited those pages or [opened an email] and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

3.3 Information We Collect About You from Third Party

We may receive Personal Information about you from various third parties and public sources, such as data analytics firms, we currently use Google analytics to measure our statistics. We may collect information about you in connection with investigations into fraudulent or criminal activities on our Website. We may also collect information from other sources, including for example, joint marketing partners, data analytics firms, public databases, publicly available social media pages, and other third parties we work with.

3.4 Information We Create Ourselves

We may aggregate and/or anonymize Personal Information so that it will no longer be considered Personal Information. We do so to generate other data for our use, which we may use and disclose for any purpose. For example, we may calculate the percentage of our site users who have a particular telephone area code.

5.1 Sharing with our Partners

We may provide your data, including your Personal Information, to our affiliated companies and brands, to third parties who provide services to you or us, to promotional partners, to social media companies, or to other third parties as needed to carry out our business, or comply with a legal obligation.

5.2 Other disclosures

In addition to any disclosure you may have consented to or permitted under the terms of this Privacy Policy, we may transfer your data, including Personal Information to third parties in the following limited circumstances: 1) information you expressly consent to be shared; 2) when relating to anonymized information (individuals cannot be identified by it); 3) when you decide to make the information indexable by search engines, to share or to distribute the information to people or otherwise to make it available to the public; 4) to satisfy any applicable law, regulation, legal process or enforceable governmental request within or outside your country of residence when we have a good faith belief that the law requires it; 5) to enforce this Privacy Policy, the Terms, or an agreement, including investigation of potential violations thereof; 6) to detect, prevent, or otherwise address fraud, security or technical issues, or protect the operations or you; 7) to protect our rights, property or safety as well as yours, the public, or others; 8) in connection with an acquisition, merger, change in control, debt financing, reorganization, sale of assets, bankruptcy or other change of our’ corporate structure or status; or 9) as necessary in connection with the performance of requested services or solutions, or as otherwise appropriate in connection with a legitimate need.

6.1 Information Security.

We are committed to protecting the confidentiality, integrity, availability and privacy of your Personal Information. We have put appropriate physical, technological and procedural security measures in place designed to help prevent your Personal Information from being lost, used, modified or accessed in an unauthorized way, or improperly disclosed. Examples of such measures include restricted access to offices, training of personnel, using passwords and well-defined internal policies and practices.
In addition, we limit access to your Personal Information to those employees, agents, contractors and other third parties who have a business need-to-know. They will be required to process your Personal Information only on our instructions and they are subject to an obligation of confidentiality. Our service providers are required to maintain adequate security protections in place designed to help safeguard your Personal Information and are not permitted to use it for any purpose other than fulfilling services to us.
Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. Any transmission you provide is at your own risk. Once we have received your information, we will apply our security practices to try to prevent unauthorized access, use and/or disclosure.

6.2 Information Retention.

We will retain your Personal Information for as long as it is needed: 1) to provide the information, products and services that you have requested; 2) to communicate with you about a inquiry or a request you have made to us; 3) to manage your choices and rights you have exercised pursuant to this Privacy Policy; 4) to comply with our legal and regulatory obligations and to demonstrate compliance, 5) to resolve disputes and to enforce our rights and agreements.
We may retain non-personal information that has been sufficiently aggregated or anonymized for a longer period.

6.3 Where We Store Information.

We use facilities operated by Thinkmax and located in Montreal and by Microsoft as our information storage and processing infrastructure. By providing us with any Personal Information, you understand that your information may be transferred, processed, or stored outside of your country of residence, including in the United States, which may have a different data protection regime from your country of residence. In certain circumstances, courts, law enforcement agencies, regulatory agencies, or security authorities in those other countries may be entitled to access your Personal Information. Our service providers may, from time to time, also hold your Personal Information in connection with purposes included in this Privacy Policy.